John Loring, senior vice-president of Tiffany
& Company, noticed Paloma’s talent for lavish, bold pieces, and asked her
to create a line for the company. Paloma had always wanted to design for the
American firm and quickly accepted, eager to have a venue that appealed to a
wider audience. Paloma told the New York Times, “I went into all the great
jewelry shops of Paris.
They are so grand, the salespeople seem to look
down on you. As a customer you feel threatened. Tiffany is a great place
because all kinds of people come in, just like Woolworth's.” Her pieces for
Tiffany & Co. priced from just over $100 to $500,000 were meant to appeal
to a variety of shoppers. Her designs mixed color and varying gemstones
incorporated into bold designs. The dove symbol, and the color red have become
Picasso’s signature look. Loring said of her designs “Paloma has taken the
gaudiness out of jewelry but kept the glitter.” Tiffany & Co.’s President,
Henry B. Platt, noted the legendary aspect of the Picasso name, “for the first
time, people can hold a Picasso in their hands and try it on.”
Paloma strives to create jewelry with longevity
and timelessness more permanent than the quickly changing “superficial” trends
of fashion. Her own sense of personal style, flare for glamour, and unabashedly
lavish scale gained her instant recognition as jewelry’s newest star. Picasso’s
early collections spotlighted her love of vibrant colors and bold design, using
fiery orange opals and pink tourmalines as well as “Scribbles,” “Graffiti,” and
“X’s” in her designs.
In 1980 Picasso began designing jewelry for
Tiffany & Co. of New York,UK Tiffany .Her early creations mixed color and
varying gemstones in bold designs. She had long used the dove symbol and the
color red as signatures of her work which she exploited throughout her
career.People are crazy about her designs tiffany rings ,necklace ,etc.
Soon Picasso branched into new areas of design
when in 1984 she began experimenting with fragrance, creating the very
successful “Paloma” perfume for L’Oréal. Her husband, Lopez-Cambil, developed
the visual image for the perfume with red and black packaging and shaped
bottle. In the New York Post Picasso described it as intended for “strong women
like herself”. A cosmetics and bath line including body lotion, powder, shower
gel, and soap were produced in the same year.
In 1987, she created her own color, Mon Rouge,
for L’Oréal. Encased in a gold-colored cylinder, the lipstick was a shiny icon
of the era’s big-shoulder-pad glamour and became a top-seller in Europe. Mon
Rouge is no longer manufactured, and Picasso’s stockpile, which she stores in
her refrigerator (and refuses to let out of her sight, ergo no photo), is
slowly dwindling.
In 2000, Picasso, known for her bold colors and
books, took her home accessories in a new direction. The once bright primary
colors gave way to gray, gold, and tan. This shift was also reflected in
Picasso’s personal appearance since she dispensed with the fire
truck-engine-red lipstick favored by her since the age of 17.
Picasso briefly lost interest in designing
following the death of her father in 1973, at which time she played Countess
Erzsébet Báthory in Polish filmmaker Walerian Borowczyk’s erotic film, Immoral
Tales (1974), receiving praise from the critics for her beauty. She has not
acted since.
The breathtaking beauty and stunning originality
of Tiffany jewelry have long captivated the world. Worn by movie stars, fashion
models, musicians, athletes and women of achievement, these spectacular designs
add glamour and elegance to red carpet events as only Tiffany can.
Angelina Jolie in a Calife ring by Paloma
Picasso® at the L.A. premiere of “The Tree of Life.”