Chanel has become synonymous with class and style. The Chanel J12 is a watch known for its beauty (sometimes decorated with tasteful diamonds), durability and function.
People who plan to buy a watch as a long term investment could not be completely satisfied with just an exceptional, timeless design and an extra-quality movement inside. They need strong guarantees that a watch will keep the same beauty for decades. When they come to Chanel’s ceramic, they can be pretty sure that not many watches have greater durability. That is why more and more high-end watchmakers experiment with ceramic, crafting entire watches or at least some components from this extremely tough material.
By offering a skillful blend of its classic ceramic and titanium that are together highly polished to create powerful reflections, emitting permanently changing sparkling points of light, Chanel has entered the unexplored world of amazing materials. Special polishing techniques that are exclusively applied on this material are inspired by processes using diamond powder, first developed for sapphires. With the new Chromatic line, the prestigious French watchmaker reinvented the classic J12 watches, giving them more fashionable and more desirable look which classifies these pieces among inevitable fashion items.
When the original Chanel J12 watch debuted in 2000, it really popularized ceramic in a big way. What was their secret? Simple really. Rado was always avant garde in their designs. While the watches had good guts, their designs prevented them from being too mainstream in the Western world. The J12 for was lack of a better term... a modified Rolex Submariner homage, with a classy dial in black or white ceramic. Finally a fit fashion watch with world appeal. This wasn't a crappy plastic watch that came in "fun colors." It was a well-made watch with a mechanical movement in a material that felt great. Still... if you wanted the durability that ceramic offered, you are more or less stuck with glossy black or white.
The 2011 Chanel J12 Chromatic will more or less mirror the other collections in sizes and variations. The larger model is the 41mm wide men's model that contains an ETA automatic movement. There is also a 38mm wide version with the same movement. This model will also have optional a baguette or round-cut diamond covered bezel (with matching diamond hour indicators).
Together the collection is not something that revolutionizes the Chanel J12 line, but is a further evolution in the concept and a step closer to ageless metal. I truly feel that in the near future when buying a high-end timepiece, part of that investment is the peace of knowledge that you new watch will remain visually outstanding for a long time.
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